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Create A Revenue Generating Website

Create A Revenue
Generating Website

Workbook

•This mini video series has been carefully created to guide you to the content that can impact your business right now•Our goal is to put some dollars in your pocket•The ONLY thing that will prevent this
from happening is YOU!
•We have everything on our E-Learning site you will ever need to build the business of your dreams

•If YOU don’t APPLY the information, you’ll NEVER see resultsE-Learning Marketing System

•Please remember that these videos will only cover a mere fraction of the money-generating strategies and tactics, tools and resources we have available for you in this program

•While these videos WILL indeed make you a LOT of money right now… that revenue will pale in comparison to what we can help you make when we work together moving forward

•Since these mini videos are going out to a wide, diverse group, I will need to select various businesses to use as examples throughout this series

•The strategies and tactics you will see are applicable to EVERY business on the planetE-Learning Marketing System

•Our last two strategies focused on using our Ad Library and Ad Template to help you gain instant access to competition-crushing
marketing

•The Ad Library contains more than 100 individual businesses… with each business containing various marketing collateral

•All that’s required is to select your specific business… browse through the available marketing collateral located in your section… make a few adjustments so the content of the marketing fits your specific product or service… and you should be ready to launch your new marketing programAd Library

•Our last two strategies focused on using our Ad Library and Ad Template to help you gain instant access to competition-crushingmarketing

•The Ad Library contains more than 100 individual businesses… with each business containing various marketing collateral

•All that’s required is to select your specific business… browse through the available marketing collateral located in your section… make a few adjustments so the content of the marketing fits your specific product or service… and you should be ready to launch your new marketing programAd Library

•We also discussed that in the event you don’t see your business listed in the Ad Library, you can use our Ad Template in the Resources section to create your own marketing & advertising from scratch

•During that presentation we showed you child psychologist Dr. John Smith’s websiteAd Library

•We also discussed that in the event you don’t see your business listed in the Ad Library, you can use our Ad Template in the Resources section to create your own marketing & advertising from scratch

•During that presentation we showed you child psychologist Dr. John Smith’s websiteAd Library

•You saw both his original website and then his revised site•We think you’ll agree that the difference is day and night

•The results he experienced certainly wereDr. Smith’s Website•And that’s the purpose of this presentation… to teach you a proven process for designing, developing and creating a website so compelling it practically forces your prospects to take actionPurpose Of Presentation Website Versus Landing Pages•Your websites home page allows your prospects to: .see what’s on your website.find out who you are.learn what your business is all about•A typical website home page offers multiple options that can distract your prospects with multiple offers or irrelevant content•You can avoid this risk by creating separate landing pages for your individual marketing campaignsWebsite Versus Landing Pages•Integrating your marketing campaigns with specific landing pages online reinforces your message and keeps them laser-focused on your offer•You can also use your landing page to capture leads and prospect information•Link your marketing pieces to a specific landing page relevant to their specific situation•Link to your home page and you risk losing them Website Versus Landing Pages•The key is to create specific landing pages designed to let your prospects know that they have come to the right place•Landing pages save your prospects time and effort and get you a much better response to your specific call to action•That was the key to Dr. Smith’s site•We made it completely relevant to his prospectsWebsite Versus Landing Pages•Just adding a compelling headline and subheadline combination at the top of his site, and changing the name of his free report to resonate with his prospects hot buttons propelled his site to an entirely new level and helped him dramatically increase his revenue and profits

Website Versus Landing PagesHeadline and subheadline combination is criticalWe showed you…
-the Website Template-our Headline BankContains more than 400 powerful
and compelling headlinesThe Headline Bank may be the
world’s greatest swipe fileWebsite Versus Landing PagesHeadline and subheadline combination is criticalWe showed you…
-the Website Template-our Headline BankContains more than 400 powerful
and compelling headlinesThe Headline Bank may be the
world’s greatest swipe file

Website Versus Landing PagesHeadline and subheadline combination is criticalWe showed you…
-the Website Template-our Headline BankContains more than 400 powerful
and compelling headlinesThe Headline Bank may be the
world’s greatest swipe fileLanding Page Offers•First, set a specific objective for each landing page•That objective is to get them to respond to your offer•That offer may be to…
-purchase online-request additional information-allow you to follow up with them using a drip campaign

Landing Page Offers•Your offer could ask prospects to…
-register for an event-complete an information request form-download a whitepaper-subscribe to an online newsletter-request a sales call•The key is to stick to one offer only•Use a video on each landing page that
explains the most relevant information
and why they would be foolish to ignore
your offerLanding Page Call To Action•Never forget to include a call to action•Tell the prospect how to take advantage of your offer•For example… “buy today,” “buy now,” “limited offer”
or “register now for your free gift”
•Create a clickable button beginning with the action word—
“register here,” “contact us,” “download now” or “buy now”
•The button should be linked to
an order or registration form

Landing Page Call To Action•Free offers are effective… require prospects contact information•If prospect doesn’t accept your main offer, offer a free report
that requires them to enter their first name and e-mail address
to download it, then make future targeted offers•A free newsletter, a report or white paper
will allow you to build a relationship with
your prospects over timeLanding Page Call To Action•Your call to action should appear in a separate “Offer Box” on
the right side of the page ABOVE the fold to attract prospects…
and encourage them to take immediate action•Prospects will NOT scroll down and find it•Place it on the rightabove the fold•Place your offer box to the immediate rightof the video, and mention that offer box at
the end of your video presentation•For multiple products or services, create
separate campaigns and separate
landing pages

Landing Pages•Your landing page should consist of
more than a simple order form or a
registration form•It should present the relevant
information expected by your
prospects with an encouragement
to take further action•Landing pages that use an informative
approach build trust before requesting
action

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1-555-HeatNowVideo•We created the E-Learning Marketing
System to give you and your
business the competitive edge all
small business owners need in
today’s media saturated worldAd Library

•So what are you waiting for?
•Start designing your own marketing
and advertising campaign with the
help of the Ad Library•The E-Learning Marketing System
takes the guesswork out of creating
effective marketing•It gives you the ability to…
-create your own marketing quickly-create competition-crushing marketing-make your business the obvious choice
when it comes to buying what you sellE-Learning Marketing System•We have everything on this site
you will ever need as a small
business owner… and it’s as easy
as point and click•And this is just the beginning of
what we have waiting for youE-Learning Marketing System

•Our next mini video will continue with this same format•It will feature another specific strategy designed to make you
money and grow your business•We’ll walk you through it step-by-step so you not only know
where the information is on this site, but so you know exactly
how to APPLY it so it works… and makes you moneyE-Learning Marketing SystemE-Learning Marketing SystemDesigned to get YOUresults!