Create A Revenue Generating Website

Create A Revenue
Generating Website

Workbook

•This mini video series has been carefully created to guide you to the content that can impact your business right now•Our goal is to put some dollars in your pocket•The ONLY thing that will prevent this
from happening is YOU!
•We have everything on our E-Learning site you will ever need to build the business of your dreams

•If YOU don’t APPLY the information, you’ll NEVER see resultsE-Learning Marketing System

•Please remember that these videos will only cover a mere fraction of the money-generating strategies and tactics, tools and resources we have available for you in this program

•While these videos WILL indeed make you a LOT of money right now… that revenue will pale in comparison to what we can help you make when we work together moving forward

•Since these mini videos are going out to a wide, diverse group, I will need to select various businesses to use as examples throughout this series

•The strategies and tactics you will see are applicable to EVERY business on the planetE-Learning Marketing System

•Our last two strategies focused on using our Ad Library and Ad Template to help you gain instant access to competition-crushing
marketing

•The Ad Library contains more than 100 individual businesses… with each business containing various marketing collateral

•All that’s required is to select your specific business… browse through the available marketing collateral located in your section… make a few adjustments so the content of the marketing fits your specific product or service… and you should be ready to launch your new marketing programAd Library

•Our last two strategies focused on using our Ad Library and Ad Template to help you gain instant access to competition-crushingmarketing

•The Ad Library contains more than 100 individual businesses… with each business containing various marketing collateral

•All that’s required is to select your specific business… browse through the available marketing collateral located in your section… make a few adjustments so the content of the marketing fits your specific product or service… and you should be ready to launch your new marketing programAd Library

•We also discussed that in the event you don’t see your business listed in the Ad Library, you can use our Ad Template in the Resources section to create your own marketing & advertising from scratch

•During that presentation we showed you child psychologist Dr. John Smith’s websiteAd Library

•We also discussed that in the event you don’t see your business listed in the Ad Library, you can use our Ad Template in the Resources section to create your own marketing & advertising from scratch

•During that presentation we showed you child psychologist Dr. John Smith’s websiteAd Library

•You saw both his original website and then his revised site•We think you’ll agree that the difference is day and night

•The results he experienced certainly wereDr. Smith’s Website•And that’s the purpose of this presentation… to teach you a proven process for designing, developing and creating a website so compelling it practically forces your prospects to take actionPurpose Of Presentation Website Versus Landing Pages•Your websites home page allows your prospects to: .see what’s on your website.find out who you are.learn what your business is all about•A typical website home page offers multiple options that can distract your prospects with multiple offers or irrelevant content•You can avoid this risk by creating separate landing pages for your individual marketing campaignsWebsite Versus Landing Pages•Integrating your marketing campaigns with specific landing pages online reinforces your message and keeps them laser-focused on your offer•You can also use your landing page to capture leads and prospect information•Link your marketing pieces to a specific landing page relevant to their specific situation•Link to your home page and you risk losing them Website Versus Landing Pages•The key is to create specific landing pages designed to let your prospects know that they have come to the right place•Landing pages save your prospects time and effort and get you a much better response to your specific call to action•That was the key to Dr. Smith’s site•We made it completely relevant to his prospectsWebsite Versus Landing Pages•Just adding a compelling headline and subheadline combination at the top of his site, and changing the name of his free report to resonate with his prospects hot buttons propelled his site to an entirely new level and helped him dramatically increase his revenue and profits

Website Versus Landing PagesHeadline and subheadline combination is criticalWe showed you…
-the Website Template-our Headline BankContains more than 400 powerful
and compelling headlinesThe Headline Bank may be the
world’s greatest swipe fileWebsite Versus Landing PagesHeadline and subheadline combination is criticalWe showed you…
-the Website Template-our Headline BankContains more than 400 powerful
and compelling headlinesThe Headline Bank may be the
world’s greatest swipe file

Website Versus Landing PagesHeadline and subheadline combination is criticalWe showed you…
-the Website Template-our Headline BankContains more than 400 powerful
and compelling headlinesThe Headline Bank may be the
world’s greatest swipe fileLanding Page Offers•First, set a specific objective for each landing page•That objective is to get them to respond to your offer•That offer may be to…
-purchase online-request additional information-allow you to follow up with them using a drip campaign

Landing Page Offers•Your offer could ask prospects to…
-register for an event-complete an information request form-download a whitepaper-subscribe to an online newsletter-request a sales call•The key is to stick to one offer only•Use a video on each landing page that
explains the most relevant information
and why they would be foolish to ignore
your offerLanding Page Call To Action•Never forget to include a call to action•Tell the prospect how to take advantage of your offer•For example… “buy today,” “buy now,” “limited offer”
or “register now for your free gift”
•Create a clickable button beginning with the action word—
“register here,” “contact us,” “download now” or “buy now”
•The button should be linked to
an order or registration form

Landing Page Call To Action•Free offers are effective… require prospects contact information•If prospect doesn’t accept your main offer, offer a free report
that requires them to enter their first name and e-mail address
to download it, then make future targeted offers•A free newsletter, a report or white paper
will allow you to build a relationship with
your prospects over timeLanding Page Call To Action•Your call to action should appear in a separate “Offer Box” on
the right side of the page ABOVE the fold to attract prospects…
and encourage them to take immediate action•Prospects will NOT scroll down and find it•Place it on the rightabove the fold•Place your offer box to the immediate rightof the video, and mention that offer box at
the end of your video presentation•For multiple products or services, create
separate campaigns and separate
landing pages

Landing Pages•Your landing page should consist of
more than a simple order form or a
registration form•It should present the relevant
information expected by your
prospects with an encouragement
to take further action•Landing pages that use an informative
approach build trust before requesting
action

Furnace Out?
House Freezing?
Need Someone There Within The Hour?
3 Ways We Guarantee Your Heat
Will Be Back On Within 90 Minutes!
90 Minutes To Heat…
GuaranteeCall 1-555-HeatNow
We will have the heat back on
in your home within 90 minutes
of completing your call to us…
OR YOU DON’T PAY!
1-555-HeatNowVideo•We created the E-Learning Marketing
System to give you and your
business the competitive edge all
small business owners need in
today’s media saturated worldAd Library

•So what are you waiting for?
•Start designing your own marketing
and advertising campaign with the
help of the Ad Library•The E-Learning Marketing System
takes the guesswork out of creating
effective marketing•It gives you the ability to…
-create your own marketing quickly-create competition-crushing marketing-make your business the obvious choice
when it comes to buying what you sellE-Learning Marketing System•We have everything on this site
you will ever need as a small
business owner… and it’s as easy
as point and click•And this is just the beginning of
what we have waiting for youE-Learning Marketing System

•Our next mini video will continue with this same format•It will feature another specific strategy designed to make you
money and grow your business•We’ll walk you through it step-by-step so you not only know
where the information is on this site, but so you know exactly
how to APPLY it so it works… and makes you moneyE-Learning Marketing SystemE-Learning Marketing SystemDesigned to get YOUresults!

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How Can I Communicate More Effectively As A Leader – Video Blog

This week’s video blog comes from Elizabeth who asks: How Can I Communicate More Effectively As A Leader?

In this video blog, I cover 3 communication areas to focus on as you move from individual contributor to leader: What are you saying – How are you saying it – To whom are you speaking? In other words: content; style; and getting in front of the decision-makers.

What are some of your favorite effective communication strategies?

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Career Coaching Questions Answered On Reference Checks, Ageism, Getting Passed Over, Peak Performance, and Job Search For Stretch Roles

In this episode of the SixFigureStart Career Coaching Radio Show, I answered questions on Reference Checks, Ageism, Getting Passed Over, Peak Performance, and Job Search For Stretch Roles:

Melissa asks: When applying for a new position in the same field and they call for references and my boss says I left for a totally different reason then what I did leave for, what do I do/say?

Mary Anna asks: I am in my 50′s but you’d never know it…. I have enjoyed positive responses to my resume and in many cases end up in the “top 2″ candidates, only to not be selected for the position…. In most cases I am told that I am “overqualified”.  I also do my research and have found that I have lost the position to someone many years younger, usually 20-30 years. How does an established career person overcome the stigma of competing with men and women younger than their children?

Mary Anna asks:  I have been identified as the “go to” person in my company for anything and everything….If anyone is stuck on a project, needs help with creative or business writing, can’t figure out a creative approach to a marketing or PR dilemma, my boss directs them to go to me, then instructs me to “get it done”. I “fix” for my co-workers on a daily basis, watch everyone get promotions and large raises while I remain at my low level and only get the standard annual raise. How do I overcome doing work for others, solving their problems with success and sit back while they are acknowledged for their grand accomplishments and awarded by higher compensation?

Karen asks: what are some tips to perform best under pressure and be my best advocate to get ahead in my career

Rim asks:  I have already gone through the 1st round of HR interviews. I am due to go on the second round of interviews to meet the CMO. I am competing with strong marketing professionals. I’ve made it clear to the HR person that despite my Marketing MBA,  the planning and product strategy knowledge would have to be learned on the job. She seemed confident that I’d be able to do it. I was honestly not confident that I’d make it to the second round. Yet, the CMO wants to meet me. I asked the HR person why I made the cut; she responded that it was because of my interpersonal skills. I definitely want the job!!! But the question is “how do you ace the interview” while knowing upfront that one does not have and can not “fake” the hard core technical competences they are seeking. I am also sure that the CMO will ask me the dreaded question i.e. ” Why should I pick you over the other candidates?”

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4 Surprising Ways HR Can Help You – CBS Moneywatch

I am quoted in Amy Levin-Epstein’s career advice piece for CBS Moneywatch on 4 surprising ways HR can help you:

Help care for your loved ones. If you’re spending time trying to find affordable child-care or elder care, that takes you away from your responsibilities at work, notes Caroline Ceniza-Levine, partner with SixFigureStart, a career consulting firm. “Many companies offer Employee Assistance Program services,” says Ceniza-Levine. “These are hotlines staffed by service representatives who can help you navigate different types of wellness and work/life offerings. These offerings may be things you pay for out-of-pocket, but the EAP can help with recommendations and research.”…

Help you with a conflict early on. Most of the time, HR gets involved when an issue between boss and direct report can’t be resolved between the two parties. “HR can help you brainstorm advice [without] escalating an issue to a formal complain,” says Ceniza-Levine. The key here is developing a professional friendship with an HR member beforehand, and asking them for their take in a casual way. “This is more effective than always trying to figure things out on your own or waiting till there is an issue that you want to formally bring to HR.”

Read more tips in the full article on CBS Moneywatch: Surprise! 4 Ways HR Can Help You.

 

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Conversing with the Universe

What is it really like to hear from the Universe or the divine? What can we look for in terms of knowing when it is a communique from the Universe? How do we determine the difference between a message from the divine and a message from our own confused emotions? Simran Singh comes to us today with a clear mastery of universal law and divine principle that reveals the soulful wisdom behind these communications. Simran considers herself to be a rebel humanitarian in the realms of metaphysics and spirituality. She is the award-winning publisher of 11:11 Magazines and hosts her own show on Voice America and the Rebel Road TV. She left an 18 year arranged marriage, let go of everything to dive into the unknown without a plan, no desire to control it and no structure. And now she’s the author of Your Journey to Enlightenment and Conversations with the Universe—our topic today. You are not going to want to miss this one.

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Close To A Job Offer? How To Blow It – Purple Clover

In my job search post for Purple Clover, I talk about how to blow an imminent job offer. Don’t take anything for granted, even if you’ve been on multiple rounds of interviews, even if they imply that a job offer is coming. It really isn’t over till it’s over. Here are 3 common reasons that an imminent offer falls through in the late stages of an interview process and what to do instead:

You hesitate — and employers sense hesitation like sharks sense blood in the water;

You hit the wall — and job search is a marathon;

You are forgotten — because employers are looking at multiple candidates and have bright, shiny object fixation like all of us do!

Read the full article on Purple Clover: How To Blow An Imminent Job Offer.

Have you been to the final stages of a job search only to not get an offer? What happened? Did you fall for any of the above 3 traps?

 

 

 

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Behind-the-Scenes of How The Fierce Handle Fear – Business Info Guide

I’m excited to be profiled in Business Info Guide: Inspired Resources For Entrepreneurs, for my work in How The Fierce Handle Fear. I talk about how my participation in the book came to be and more general information about my business and non-business pursuits, such as stand-up:

What is your book about?

How the Fierce Handle Fear; Secrets To Succeeding In Challenging Times features 22 essays on fear, including works by Donald Trump, Jack Canfield, Pamela Slim, and SixFigureStart® co-founder Caroline Ceniza-Levine.

What inspired you to write your book?

My essay is based on 3 blogs I wrote about one of my career changes — in 2000, when I moved from a lucrative corporate career in executive search to be an actor. I always worked and was married and had my first child when I decided to make the change. I wanted to let people know that you can make career transitions under any circumstance.

How did you come to do what you’re doing today?

I got involved in this book project because I had been following the editor’s newsletter on publishing (Sophfronia Scott of Done For You Writing and Publishing). She mentioned this book project on Fear, which I thought was a timely and important subject. She and I had worked for the same media company in the past. So I used that overlap in our backgrounds to cold call her and pitch my idea for participation. She said Yes and I was on my way to my first book!

Read the full interview at Business Info Guide: Caroline Ceniza-Levine, Author of How the Fierce Handle Fear; Secrets To Succeeding In Challenging Times.

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How Do You Answer The ‘What Is Your Greatest Failure’ Interview Question – Video Blog

This week’s video blog comes from AJ who asks: How do you answer the ‘what is your greatest failure’ question without going negative?

You want to answer the question and talk about something that needed to turn around or to be improved, but you don’t want to talk about a situation when someone gets fired or killed! In the video blog, I give suggestions for how to pick the appropriate example.

What has been your experience with the Failure interview question? What other interview questions stump you?

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3 Recommended Reads To Get Career Advice and Your Celebrity Fix – Forbes

In my latest career advice post for Forbes.com Work In Progress, I outline 3 books that give you great career advice AND fulfill your need to escape with celebrities. Who says professional development can’t be fun?

Standing Ovation Presentations by Robyn Hatcher

Stories I Only Tell My Friends by Rob Lowe

Celebrity, Inc. by Jo Piazza

See Forbes.com: Get Your Celebrity Fix And Career Advice In 3 Fun Reads for a brief review of each book and the career lessons I took away.

I also liked reading autobiographies from Jay Leno, Fran Drescher, and Patricia Heaton. What are your favorite celebrity career reads?

 

 

 

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Conference Call Survival Tips

When I worked for Merrill Lynch, I typically had 3 – 5 conference calls per week and while staying engaged was important, it was a struggle because some were very unorganized and outright boring. Here are some tips to staying engaged because someone might just call your name out and you might just be completely lost as to what they were discussing!

Location, location, location:
1. If you are in an office, close the door with a note on the door (conf call in progress)
2. If you are in a cube, try to use a conf room space
3. Either way, give your full attention to the call

Take Notes!!
1. Your mind can easily wander in face to face meetings, and it can take a marathon hike during a conference call. You must take notes to ensure you stay on track.
2. Taking notes is active listening, plus now you have a record of what was discussed on a call. Use your laptop or notes section on your smart phone to record main points and to do items.
Follow up – it will distinguish you from others
3. Follow up on key items and what you are responsible for. NO ONE EVER DOES THAT. I’m not talking about taking minutes, focus on key items and what can be done to move them forward

Network
1. Who is running the meeting? Get to know them in person if possible
Observe & Learn
2. What was good about the meeting that you can use next time you run one? What was bad about the meeting (no agenda, no follow up, no one listening) and make sure you keep it interesting and respected which means a) start on time, b) have someone take minutes, c) follow up on next steps

Conference calls are a way of life these days. These tips will help you to master the calls and maximize your effectiveness throughout your day and career.

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